How do you get people to eat Crunchy Nut as a snack and not just for breakfast?

Position it as the perfect box-set-binging snack.

Buying up the first ad slots of OnDemand’s top shows, dry-humoured comedian Joe Wilkinson then reminded viewers to grab a bowl of Crunchy Nut during the remainder of the ad break.

Game of Thrones and Walking Dead were used as inspiration for the spots. All gags my own.