AD BREAK REMINDERKellogg’s Crunchy Nut
On-Demand media buy
How do you get people to eat Crunchy Nut as a snack and not just for breakfast?
Position it as the perfect box-set-binging snack.
Buying up the first ad slots of OnDemand’s top shows, dry-humoured comedian Joe Wilkinson then reminded viewers to grab a bowl of Crunchy Nut during the remainder of the ad break.
Game of Thrones and Walking Dead were used as inspiration for the spots. All gags my own.
Credits
Creative
The Story Lab
London, UK