How do you get New Zealanders to understand the speed at which a house fire can kill – and to make an escape plan?

Set the ad break on fire.

A house fire can kill in as little as 3 minutes and go completely unnoticed – as it does in this ad break takeover. The ads play as normal, eventually burning to blackout. In the final cinders, viewers are reminded to make an escape plan, which only takes a few minutes and can save lives.

Award

Gold – Beacon Awards