Fairburn’s wanted to go from 3rd biggest UK egg manufacturer to the 2nd – and rebranding their premium British Blue® was the first step towards that.

After Begin created a unique 4-egg skew and solid strategy around owning the weekend breakfast, I stepped in to develop a brand story and language, including on-pack comms and headlines.

Working closely with the design director, we were inspired by the hens’ diet of flowers, which became a focal point of the rebrand.

Client

Begin Agency